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ติณณวัฒน์ เนื่องจำนงค์ – Senior Director of Product Management at Catalina Marketing Japan

Tinnawat Nuangjumnong

Sr. Dir. of Product Management at Catalina Marketing Japan


ข้าพเจ้าเติบโตและได้รับการศึกษาในกรุงเทพฯ ประเทศไทย จนจบชั้นมัธยมศึกษาตอนปลาย จากนั้นได้ไปศึกษาต่อที่ประเทศสหรัฐอเมริกา ในช่วงเวลาดังกล่าว ข้าพเจ้าเริ่มสนใจในเรื่องความสัมพันธ์ระหว่างประเทศ ในระดับปริญญาตรี ข้าพเจ้าได้ศึกษาในสาขาศิลปศาสตรนานาชาติ (School of International Liberal Studies, SILS) ที่มหาวิทยาลัยวาเซดะ ประเทศญี่ปุ่น โดยเรียนศิลปศาสตร์เป็นวิชาเอก และทำให้ข้าพเจ้ามีความสนใจในด้านสังคมวิทยาและเทคโนโลยีสารสนเทศมากยิ่งขึ้น และที่มหาวิทยาลัยวาเซดะแห่งนี้ ข้าพเจ้าได้ตัดสินใจศึกษาต่อในระดับปริญญาโทด้านการศึกษาเอเชีย-แปซิฟิก (Graduate School of Asia-Pacific Studies, GSAPS) โดยเน้นเรื่องเทคโนโลยีสารสนเทศ

ปัจจุบันข้าพเจ้าได้สมัครเข้าเรียนระดับปริญญาเอกในสถาบันเดียวกัน เป้าหมายสูงสุดของข้าพเจ้าในระดับปริญญาเอกคือ เพื่อแสดงให้เห็นว่า เกมนั้นอาจไม่ได้ส่งผลในด้านลบต่อผู้เล่นเกมเสมอไป และเพื่อพิสูจน์ว่าการเล่นเกมสามารถช่วยพัฒนาพฤติกรรมความเป็นผู้นำได้

Tinnawat Nuangjumnong



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Hobbies & Interests

  • Tech

  • Design

  • eSports

  • Social Issues

  • Health Care

  • Education


Senior Director of Product Management

Catalina Marketing Japan2019 - Current

(Tokyo, Japan)

Product Manager

Amazon Japan2019 - 2019

(Tokyo, Japan)

Senior Product Manager

eureka2017 - 2019

  • Administered the UX and brand experience of “Pairs” — Japan’s top mobile dating application. Developed product vision and strategy. Notable results included:
    • Boosted app stickiness to 60%, +1,200bps by adding new contents and increasing update frequency to the first screen
    • Improved match quality while promoting serious relationship brand by emphasizing information that triggers communication.
    • Cultivated UX around user profiles and activity. Increased user engagement by 2 times.
    • Executed strategy to increase app rating. Boosted from 4.0 stars to record high of 4.2 — the highest among major competitors.
    • Improved app navigation by implementing gestures such as tap to change photos, pull down to close.
  • Directed the AI team to develop a collaborative filtering model for personalized content recommendations that resulted in higher match rate.
  • Data-informed product development with intensive A/B testing. I analyzed and visualized data using Tableau and Redash to identify product problems, determine appropriate solutions, and measure results. I used the tools to create interactive dashboards to monitor user behavior metrics and business metrics.

(Tokyo, Japan)

Product Manager

FiNC Technologies2015 - 2017

FiNC is a digital healthcare company with an emphasis on creating timely, actionable and personalized recommendations to help individuals reach their health goals. Leveraging technology and research, FiNC provides a platform for users to understand, manage and improve their health.

  • Direct a multinational team of software engineers to develop e-commerce platform using the Agile method, achieved notable results such as:
    • Reduced the checkout flow from 5 to 2 steps and improved buying experience.
    • Increased user engagement by tailoring UI of the product page to focus on what was most valued by the customers, and designed a personalized UX based on customer behavior.
    • Improved operation speed and quality by optimizing the UI of the administrator tool.
    • Decreased operational mistakes by introducing automations such as schedulers for banners and campaigns, and automations for changes made through the administrator tool.

(Tokyo, Japan)

PhD in International Studies

Waseda University2012 - 2016

Dissertation entitled "Development of Leadership through eSports"

  • My works have established how eSports can be used as a didactic tool for development of leadership behaviors.
  • Multiplayer online battle arena games (MOBA) are studied together with behavioral leadership models.
  • The causal relationship behind this dynamic was empirically explored through propensity score matching (PSM).

International Conferences

  • 2014 — "The Effects of Gameplay on Leadership Behaviors" in Cyberworlds 2014 (Santander, Spain).
  • 2012 — "Leadership Development through Online Gaming" in The 4th PhD Seminar of the International Telecommunications Society (ITS) & The 19th ITS Biennial Conference (Bangkok, Thailand).

Relevant Coursework

  • Info-Communications Economics, Business and Policy Evaluation

(Tokyo, Japan)

MA in International Relations

Waseda University2010 - 2012

Dissertation entitled "The Correlation of Game Roles and Leadership Styles"

  • Relationship between leadership traits and gameplay behaviors are examined using multiplayer online battle arena games (MOBA).
  • Close-ended survey based on F.E. Fiedler’s contingency model and K. Lewin’s leadership styles was conducted to determine game players’ game roles (carry, support or ganker) and their leadership styles (authoritarian, democratic or laissez-faire).
  • Positive relationship was established between the players’ gameplay behaviors and leadership styles.

Relevant Coursework

  • East Asian Economic Development
  • Economics and Policies towards Utilization of Info-Communications Technology
  • Economic Development and Poverty
  • Sustainable Networked Societies
  • Telecommunications Economics

(Tokyo, Japan)

BA in International Liberal Studies

Waseda University2006 - 2010

Dissertation entitled "Business Management and Public Relation over the Internet"

  • The battle between the new standard HTML5 and flash and the future of the web 2.0 era was discussed in-depth.
  • HTML5 was expected to give significant advantages to businesses and publicity due to its functionality as an application development platform.
  • The study concluded that HTML5 will enrich designs of the web and change the way people interact with the Internet, allowing businesses to interact with end users actively over the Internet.
  • Today, the concepts are known as user interface (UI) and user experience (UX).

Relevant Coursework

  • Business Law
  • Commodity Futures and Options Market
  • Creating Value in Business
  • Hospitality Financial Management
  • International Finance and Monetary System
  • Japan's Industrial Development

(Tokyo, Japan)


Mizuho International Foundation Scholarship

(2013 - 2015)

Scholarship for Young Doctoral Students

(2013 - 2015, 3 consecutive years)

Privately Funded International Students Scholarship


Outstanding academic achievement for the year 2005


Superior analysis, synthesis and evaluation of selected pieces of great American Literature

Third prize for the Ovaltine Story-writing Contest II