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チンナワット ヌアンジャムノン – Product Manager, Mobile Customer Experience at Amazon Japan

Tinnawat Nuangjumnong

Product Manager at Amazon Japan




Tinnawat Nuangjumnong



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Hobbies & Interests

  • Tech

  • Design

  • eSports

  • Social Issues

  • Health Care

  • Education


Product Manager

Amazon2019 - Present

(Tokyo, Japan)

Senior Product Manager

eureka2017 - 2019

  • Administered the UX and brand experience of “Pairs” — Japan’s top mobile dating application. Developed product vision and strategy. Notable results included:
    • Boosted app stickiness to 60%, +1,200bps by adding new contents and increasing update frequency to the first screen
    • Improved match quality while promoting serious relationship brand by emphasizing information that triggers communication.
    • Cultivated UX around user profiles and activity. Increased user engagement by 2 times.
    • Executed strategy to increase app rating. Boosted from 4.0 stars to record high of 4.2 — the highest among major competitors.
    • Improved app navigation by implementing gestures such as tap to change photos, pull down to close.
  • Directed the AI team to develop a collaborative filtering model for personalized content recommendations that resulted in higher match rate.
  • Data-informed product development with intensive A/B testing. I analyzed and visualized data using Tableau and Redash to identify product problems, determine appropriate solutions, and measure results. I used the tools to create interactive dashboards to monitor user behavior metrics and business metrics.

(Tokyo, Japan)

Product Developer & Global Strategist

FiNC Technologies2015 - 2017

FiNC is a digital healthcare company with an emphasis on creating timely, actionable and personalized recommendations to help individuals reach their health goals. Leveraging technology and research, FiNC provides a platform for users to understand, manage and improve their health.

  • Direct a multinational team of software engineers to develop e-commerce platform using the Agile method, achieved notable results such as:
    • Reduced the checkout flow from 5 to 2 steps and improved buying experience.
    • Increased user engagement by tailoring UI of the product page to focus on what was most valued by the customers, and designed a personalized UX based on customer behavior.
    • Improved operation speed and quality by optimizing the UI of the administrator tool.
    • Decreased operational mistakes by introducing automations such as schedulers for banners and campaigns, and automations for changes made through the administrator tool.

(Tokyo, Japan)

Research Assistant

National Broadcasting and Telecommunications Commission (NBTC) & Waseda University2012 - 2014

NBTC is an independent regulator of telecommunication networks in Thailand. NBTC cooperates with Waseda University to conduct training courses that aim to equip its officials an insight into Japan's modern telecommunication and policymaking.

ICT Development and Utilization: A Policy Perspective

  • Addressed Thailand’s debate on 3G spectrum auction against administrative licensing.
  • Led technical visits to KDDI, NTT for lectures on advanced telecommunication infrastructures, and to MIC for policymaking.
  • Assisted NBTC executives, including live translate English-Japanese-Thai, technical Q&A, and course material preparation.

(Bangkok, Thailand & Tokyo, Japan)

Operations Manager & Assistant Procurement Officer

VSK Forklift2010 - 2013

VSK Forklift is one the biggest second-hand heavy equipment dealers (e.g. Toyota, Komatsu, Nichiyu) in Thailand. It specializes in Japanese brand machinery e.g. Toyota and Komatsu, as well as value-adding services and maintenance. Products include forklift, Skylift and wheel loader are procured exclusively from Japan.

  • Created the company website and networking infrastructures.
  • Set up low-cost, remotely controlled networks between Thailand and Japan offices.
  • Considered UI/UX in mind, thus employees with minimal computer training can utilize.
  • Responsible for cost effectiveness and procure productivity.
  • Broadened product procurement methods via online auctions.

(Bangkok, Thailand & Tokyo, Japan)

NBTC Training Course

NBTC & Waseda University2013

Training Course on ICT Policies for an Advanced Network Society

  • Participated in the technical lectures on telecommunications, spectrum evaluation, mobile penetration, the era of the Internet of things, etc.

(Tokyo, Japan)

President & PR Team Leader

Waseda International Festival (WIF)2009 - 2010

WIF is one of the largest cultural exchange societies in Waseda University

  • Led 150+ members of 40+ nationalities with diverse cultural backgrounds during my presidency.
  • In charge of project management, publicity (e.g. logo, printing media, product design), recruitment and oversee all decision-makings.
  • Organized performances displaying the cultural diversity for 2,300+ audiences.
  • Fundraised 1,200,000+JPY and budget control for public events took place in the Okuma auditorium.

(Tokyo, Japan)

PhD in International Studies

Waseda University2012 - 2016

Dissertation entitled "Development of Leadership through eSports"

  • My works have established how eSports can be used as a didactic tool for development of leadership behaviors.
  • Multiplayer online battle arena games (MOBA) are studied together with behavioral leadership models.
  • The causal relationship behind this dynamic was empirically explored through propensity score matching (PSM).

International Conferences

  • 2014 — "The Effects of Gameplay on Leadership Behaviors" in Cyberworlds 2014 (Santander, Spain).
  • 2012 — "Leadership Development through Online Gaming" in The 4th PhD Seminar of the International Telecommunications Society (ITS) & The 19th ITS Biennial Conference (Bangkok, Thailand).

Relevant Coursework

  • Info-Communications Economics, Business and Policy Evaluation

(Tokyo, Japan)

MA in International Relations

Waseda University2010 - 2012

Dissertation entitled "The Correlation of Game Roles and Leadership Styles"

  • Relationship between leadership traits and gameplay behaviors are examined using multiplayer online battle arena games (MOBA).
  • Close-ended survey based on F.E. Fiedler’s contingency model and K. Lewin’s leadership styles was conducted to determine game players’ game roles (carry, support or ganker) and their leadership styles (authoritarian, democratic or laissez-faire).
  • Positive relationship was established between the players’ gameplay behaviors and leadership styles.

Relevant Coursework

  • East Asian Economic Development
  • Economics and Policies towards Utilization of Info-Communications Technology
  • Economic Development and Poverty
  • Sustainable Networked Societies
  • Telecommunications Economics

(Tokyo, Japan)

BA in International Liberal Studies

Waseda University2006 - 2010

Dissertation entitled "Business Management and Public Relation over the Internet"

  • The battle between the new standard HTML5 and flash and the future of the web 2.0 era was discussed in-depth.
  • HTML5 was expected to give significant advantages to businesses and publicity due to its functionality as an application development platform.
  • The study concluded that HTML5 will enrich designs of the web and change the way people interact with the Internet, allowing businesses to interact with end users actively over the Internet.
  • Today, the concepts are known as user interface (UI) and user experience (UX).

Relevant Coursework

  • Business Law
  • Commodity Futures and Options Market
  • Creating Value in Business
  • Hospitality Financial Management
  • International Finance and Monetary System
  • Japan's Industrial Development

(Tokyo, Japan)

Secondary School

Sarasas Ektra School2000 - 2006

  • Participated in the EF language course in English (Sydney, Australia).
  • Participated in the Study Tour English Language Program at Shafston International College (Brisbane, Australia).
  • Participated in the Crossword Game Contest conducted by Rajanakarintra School Cluster Group 2.

(Bangkok, Thailand)

International Student Exchange Program

Wayne High School2004 - 2005

  • Skipped to senior year due to outstanding academic performance.
  • Athlete recognition: Junior varsity volleyball player.
  • Participated in the EF Foundation Language & Culture Camp at the Evergreen State College, Olympia, Washington.

(Ohio, USA)



Emotional Intelligence

Behavioral Science Background


Cognitive Flexibility

Framework Development and Implementation


Critical Thinking

Synthesis, Problem Recognition and Problem Solving



Behavioral and Contingency Leadership Theories



Japanese, English, and Thai


Research Design

Survey Design and Hypothesis Testing


Statistical Analysis



Mizuho International Foundation Scholarship

(2013 - 2015)

Scholarship for Young Doctoral Students

(2013 - 2015, 3 consecutive years)

Privately Funded International Students Scholarship


Outstanding academic achievement for the year 2005


Superior analysis, synthesis and evaluation of selected pieces of great American Literature

Third prize for the Ovaltine Story-writing Contest II